Atlantic City Hotel Packages

Club Tru Becomes Diving Horse

ATLANTIC CITY — The stunning new 
development at 9 South Dr. Martin Luther King Boulevard should help boost hope that reinvesting in Atlantic City is becoming a more attractive prospect — one that sees the comprehensive entertainment package and not just the gambling allure that’s being gobbled up by competition elsewhere.


It may also serve as a sign of how some things come full-circle — at least where the site itself applies, if not the entire city. 


For years, what is now the Diving Horse Cabaret and Steakhouse was the Club Tru complex. It started when businessman John Schultz (later an A.C. councilman; currently co-chair of the philanthropic Schultz-Hill Foundation) opened a small bar called the Brass Rail, then gradually expanded it to include two adjoining nightclubs (Club Tru and Studio Six), and the 50-room Surfside Hotel, with balconies overlooking a pool. It was Atlantic City’s largest non-casino entertainment complex constructed from the ground up. 


In 2005, developer Tom Sherwood Sr. bought the Club Tru complex from Schultz and partner Gary Hill and continued to run it essentially the same way they had. Then in 2008 it ceased operation suddenly with no immediate indication of what was to come. Last Thursday, May 12, any uncertainty became crystal clear when Sherwood unveiled the Diving Horse at a soft opening/media event along with his son, Tom Sherwood Jr., the company CEO.


“We bought it five years ago, we let it run itself for two years but we didn’t like the way it was being run, so we closed it down and remodeled the whole thing,” says Sherwood Sr. “Right now what you’re seeing is one third of the entire complex [a section that includes a gentleman’s club with burlesque but non-nude dancers below, and an upscale steakhouse and lounge on a second level]. Eventually we’ll be opening Club Luxx, hopefully by July 4th, which will be used for special events like bachelorette parties during the week and a dance club on Friday and Saturday nights.”


Club Luxx and other components are still awaiting certificates of occupancy from the city, and the hotel section of the 55,000-square-foot complex has not yet been renovated. When it is, it will serve as a romantic getaway for couples along the same lines as the Inn of the Dove suites in Egg Harbor Twp. Sherwood has easily shelled out hundreds of thousands of dollars to get to this stage of the project alone, and the gentleman’s club and steakhouse sections of the operation should be fully functional by Memorial Day Weekend.

The Best Vacation Packages to Enjoy Your Visit to Atlantic City

If you are planning to visit Atlantic City anytime soon, keep in mind that there re are a host of unique vacation packages that you can book that will absolutely save you money. Some packages combine shopping experiences with shows and buffet dinners and others include attraction tickets etc. You can get the best hotel deals and vacation packages combined to save you loads of cash and make your stay in this wonderfully vibrant and pulsating Jersey Shore destination a great experience.

The Tropicana Comedy Stop and Shop Package is a top seller and you can also combine a Fiesta Surf and Turf buffet to save even more money on your next Atlantic City stay. This package includes two tickets to the number one comedy club in town called the Comedy Stop at the Trop as well as over $700 in savings at the Walk Atlantic City Outlets and a award winning buffet dinner at Tropicana's Fiesta Buffet.

Resorts Casino also has a money saving Vacation Package that travelers love. The Resorts Buffet Dinner and Show Package includes; two Seafood Buffet Coupons, hundreds in shopping discounts, two show tickets to a Resorts Casino house and much more. This Resorts Buffet and Shopping is also a big money saver.

Local package companies allow customers to combine hotel accommodations and package inclusions like show tickets, buffets and shopping discounts at several Atlantic City hotels including casinos and non casinos. This flexibility assures you that there is a perfect hotel package that fits your budget and vacation goals.

If you are booking your Atlantic City summer vacation package through a travel company, it is important to find a local company in Atlantic City that truly knows the city, it's hotels and the many attractions to enjoy. It is important to talk to people who have experience so that you are sure of getting the best value for your money.

Traveler note: there are a limited number Atlantic City Vacation Packages available to visitor's, hotel and casino room rates fluctuate and hotels limit the number of packages they make available to their customers. Local companies like The Atlantic City Hotel Experts offer many fantastic packages that are sure to save customers money when they visit Atlantic City, NJ.
The Best Vacation Packages to Enjoy Your Visit to Atlantic City

By: Amanda Glick

If you are planning to visit Atlantic City anytime soon, keep in mind that there re are a host of unique vacation packages that you can book that will absolutely save you money. Some packages combine shopping experiences with shows and buffet dinners and others include attraction tickets etc. You can get the best hotel deals and vacation packages combined to save you loads of cash and make your stay in this wonderfully vibrant and pulsating Jersey Shore destination a great experience.

New York Magazine

Black Enterprise

New York Magazine

Kiplinger's Personal Finance

Frommer's USA